


The saga of starting a sustainable, organic microbrewery in Seattle and making beer we like...because beer matters! (This blog has been commandeered by Sara Nelson.)



You gotta know about this: There’s a proposal circulating among Seattle electeds, bar/club owners, and opinion leaders to extend alcohol service hours in Seattle. The Seattle Nightlife and Music Association has been promoting two versions of the idea – the first to stagger closing times (2:00, 3:00, 3:30 or whatever) of venues based on size and other criteria and, more recently, to allow 24-hour service hours and “let the market decide.” Both have received initial support from Mayor McGinn, City Attorney Pete Homes, and several Councilmembers. Many news outlets have run stories, including Publicola, King 5 News, The Stranger, and KUOW here and here (CMs Richard Conlin and Sally Clark applaud the issue about half-way into Weekday).
To name a few of the proposal’s many benefits:
Of course, for either version of this proposal to work, the City would have to enact several measures to ensure that venues take responsibility for over-drinking patrons and comply with more stringent safety regulations.
Personally, I love the idea and not primarily for crass business self-interest. Yes, Fremont Brewing could benefit from increased late-night sales of our product – but so would everyone on tap. Rather, I find increasing City revenues and boosting Seattle’s nightlife scene the most compelling reasons to go forward. And I agree that extending alcohol service hours would decrease many of the problems associated with the binge drinking caused by mandatory 2:00 closing times.
All-night/extended drinking is nothing new in many GROWN-UP cities in the US and beyond (see above news sources for examples). But Seattle’s sad legacy of over-the-top blue laws might contribute to resistance to this effort. Leading with the indisputable economic benefits might be the best approach: Seattle needs more sales and B&O tax-generated revenues to fund services we demand, like parks, libraries, and cops & firefighters. Equally important, instead of inhibiting nightlife, Seattle should take full advantage of the rich cultural resources this city has been famous for (namely the performing arts and its resident, thirsty hipsters) and give folks more options for public, communal recreation.
My last word on this is that we’re lucky to have such an engaged, politically savvy group of bar/club owners to guide policy makers on this (esp. The Red Door's Pete Hanning and The 5 Point Cafe's David Meinert). They’re putting in a lot of time and energy to provide the political cover our electeds need to persuade the WA Liquor Control Board to change existing regulations. It’s easy to kvetch about how hard it is to make a buck but the SNMA has a plan that all bar/club/restaurant owners stand to gain from.
If you haven’t had a chance to check out our Urban Beer Garden, I encourage you to do so. It's on Thursday and Friday, 4-8:00 pm.* Matt and his crew serve three or four beers, including Universale, Nitro Universale and a couple small-batch mystery beers they invent just for fun – last Friday featured Firelight IPA and Matt’s Creamy Steamy Porter. Patrons get to enjoy the fruit of our brewers' creative genius and we get the benefit of the community’s feedback for future recipe refinement. Pints are four or five bucks and seven buys you an FBC pint glass and a fill.
For most people, the attraction of the UBG is simply to have a place to hang out with friends on Thursday and Friday afternoons from 4-8:00 – to unwind after work or get loose before the weekend’s prime-time events. Since beginning three weeks ago, the news has spread among locals and folks who work in and around Fremont that it’s a relaxed, unpretentious (yet hip in its own way) scene where you can meet up with other friends, have a bite, or just hang with our crew.
We have one long family-style table made from wide-plank fir bleacher board and several swanky red leather circular booths and funky art glass tables inherited from the old Red Door that we set up for the occasion. We have menus from several local restaurants from which you can order delivery or take-out (if you’re not sated by the pretzels Aaron so generously shares). Kids of all ages are welcome – there’s chalk, a sturdy spring ridey-thing and other stuff to entertain them (with your supervision, of course).
Last Friday, there was a steady stream of people sampling the crazy brews, rendez-vousing with buddies, and enjoying local grub. Many stopped by just to pick up a growler and ended up staying until close. It’s that cool. Try it!
*Please note: on Thursday, October 8 the Fremont Brewing Company will host a party for Councilmember Richard Conlin to raise money for his reelection campaign (which I’m managing). So the Urban Beer Garden will resume the next day, on Friday, Oct. 9.
But please consider attending this shindig for Richard! It’s an open event aimed at people who aren’t your typical political junkies but who appreciate Richard’s work on behalf of neighborhoods, the environment, sustainable local food, skateboarding, the music scene, transit (pretty much the gamut of good causes) – or want to know more about what he’s done for them lately and what he plans to do in his next term if reelected. Basically, we’re expanding our base by appealing to beer lovers. In fact, YOU are very likely my target audience so come on down, drink some beer, eat some food (I’m looking for donations in this department), meet your councilmember, and get to know more about your city.
The facts: October 8, 6-9:00 pm. $25 suggested donation. RSVPs would be nice: sara@richardconlin.com.
I should’ve known that my pledge to blog every Monday would result in failure. My New Year’s resolution every year is to floss and drink more water and I usually bail on that by early February. Sorry if I let you down last week but I’m really trying.
So, major progress on the retail front! Matt has secured about 25 accounts at bars/taverns/restaurants around town, mostly in the north end. Find a source near you here.
If you were to stroll along 34th and turn north onto Woodland Park Ave, N., you’d instantly notice the striking blue (not navy, sky or royal blue but handsome “Honorable Blue”) building with a sleek, stainless steel-lined doorway on your left. The first thing you’d see upon entering is a handsome, antique (1936) wooden cooler. Matt bought that cooler at ReStore and, unbeknownst to him at the time, it was already connected to our family. Its previous home was Pies and Pints on 65th near Roosevelt (serving meat pies and cold beverages), which was owned by Vince Gallapega until he died suddenly in 2007. Vince was my very first boyfriend and my very first kiss (March 16, 1979, Arden Junior High, Sacramento, CA). He was a charismatic lover of food and beer and showcasing this old treasure is a perfect homage to his memory.
That cooler will contain growlers and (future) six-packs as soon as Mad Mike has finished refurbishing it once he has fully recovered from his crash returning from the motorcycle gathering in Hollister, CA last month.
By now you’ve received your mail-in ballot if you’re a registered voter. My guy, Richard Conlin, is not on the ballot because he has only one opponent so you won’t get a chance to vote for him until the general election on November 3rd. While I have a lot of strong opinions about the candidates on the ballot for the August 18th primary, I’ll spare you my thoughts on all but one very crucial ballot measure, Referendum 1. This is the Green Bag Fee and I urge you to VOTE YES. Because this is a beer blog and I already take considerable advantage of this soap-box for issues unrelated directly to our product (like domestic and civic politics), I direct you to my Facebook note to learn more about why.
You might be wondering what’s up. Well, Seattle City Council President, Richard Conlin’s, reelection campaign Kick-Off BBQ on June 4th was a resounding success, drawing about 350 guests. The standing-room only crowd was testimony to the respect Seattleites have for the leadership he’s demonstrated over the last 12 years on the environment; transit, pedestrian, bicycle issues; and community-building. BTW, have I mentioned I was a policy advisor for Richard for six years and am now his campaign manager?
Also, the pair of swallows that made a nest on our porch last year, despite our 2 cats and 2 water pistol-wielding sons, returned last month and Momma laid three eggs last week.
Regarding beer, the first batch (see blog post on May 23) had some kinks but is still delicious and ripening in one of the 30-barrel fermentation tanks. Matt brewed a second run on Friday, May 29 which will debut at the Fremont 5k and Briefcase Relay on June 12th. NOTE: this will not be the Universale Pale. Rather, it’s the second run on a brand-new (to us) system and Matt is still tweaking the process and recipe of our future flagship brew. I’d say one more batch and he’ll have it nailed.
We’ve got 200 growlers, 600 pint glasses, 130 limited-run commemorative T-shirts (also in cute women’s cut, thank you) and significant obstacles to overcome on the retail side such as, but not limited to:
1) We have no cash register, credit-card thingy or door into the retail space (but there is a big hole in the wall on Woodland Park Ave. where the door will go).
2) We need to beef up the stairs leading to the tasting room (with the future best view in Fremont). This is not a big job but we have no time.
3) We need to acquire some stools and install the 10” wide, Douglas fir, former Ballard High bleacher boards which will serve as the temporary bar looking out onto the afore-mentioned view.
4) And I want to punch 3 holes into the south wall of the space for big, openable windows in order to expand the view onto the ship canal, Aurora Bridge and Olympics. This is a big job. It will require some structural work and electrical re-routing, subsidized in part by the Fremont Dock Company. Thanks, Mike and Suzie.
Matt and his crew are consumed with production yet we’re both scrambling to create the space to enjoy our product as beer season settles over Seattle. So bear with us, donate a cash box, and sample our evolving blend at the upcoming Fremont 5k and Art Car Blow-Out – both sponsored by Fremont Brewing Company.