We've wanted to collaborate on a project with our neighbor, Theo Chocolate, for some time now, but we were always a little shy about approaching such a highly-esteemed chocolatier. As it turns out, they came to us and we've joined forces to promote "FRESH," an award-winning documentary celebrating the farmers, business people, and visionaries from accross the country whose commitment to local, sustainable food is helping to revolutionize our food system.
Thursday, April 8, 2010
FRESH!
We've wanted to collaborate on a project with our neighbor, Theo Chocolate, for some time now, but we were always a little shy about approaching such a highly-esteemed chocolatier. As it turns out, they came to us and we've joined forces to promote "FRESH," an award-winning documentary celebrating the farmers, business people, and visionaries from accross the country whose commitment to local, sustainable food is helping to revolutionize our food system.
Thursday, March 25, 2010
Call for Artists, Cask Festival, Twestival
- Totonac Bbomb: slow-roasted winter ale aged in 15-year old bourbon barrels from Kentucky with organic vanilla bean pods. It's basically an elaboration of our Bourbon Abominable (B-Bomb) which, sadly, is no longer available at UBG.
- Wee Little Woody: Universale Pale aged on American white oak and spiced with zest of organic blood orange.
- Mystere de Mars: As in March. It's a secret -- 3rd in the Mystery Series.
Wednesday, March 17, 2010
All Night Long
You gotta know about this: There’s a proposal circulating among Seattle electeds, bar/club owners, and opinion leaders to extend alcohol service hours in Seattle. The Seattle Nightlife and Music Association has been promoting two versions of the idea – the first to stagger closing times (2:00, 3:00, 3:30 or whatever) of venues based on size and other criteria and, more recently, to allow 24-hour service hours and “let the market decide.” Both have received initial support from Mayor McGinn, City Attorney Pete Homes, and several Councilmembers. Many news outlets have run stories, including Publicola, King 5 News, The Stranger, and KUOW here and here (CMs Richard Conlin and Sally Clark applaud the issue about half-way into Weekday).
To name a few of the proposal’s many benefits:
- Times are tough and this would give a boost to SMALL BUSINESS. Bar, restaurant, and club owners would generate more sales, which would result in increased City revenues.
- Having more night spots open in the wee hours would invigorate Seattle’s nightlife scene and would result in more “eyes on the street”, making people feel safer than they otherwise would while carousing or returning home from the late shift.
- Perhaps counter-intuitively, proponents argue that public safety would increase, partly because of the above reason and also because police could better allocate their patrol officers. If they don’t have to be everywhere at 2:00 am when all bars close and patrons flood the streets en masse (after slamming as many drinks as possible come “last call”), they can more strategically deploy cops according to the varying closing times.
Of course, for either version of this proposal to work, the City would have to enact several measures to ensure that venues take responsibility for over-drinking patrons and comply with more stringent safety regulations.
Personally, I love the idea and not primarily for crass business self-interest. Yes, Fremont Brewing could benefit from increased late-night sales of our product – but so would everyone on tap. Rather, I find increasing City revenues and boosting Seattle’s nightlife scene the most compelling reasons to go forward. And I agree that extending alcohol service hours would decrease many of the problems associated with the binge drinking caused by mandatory 2:00 closing times.
All-night/extended drinking is nothing new in many GROWN-UP cities in the US and beyond (see above news sources for examples). But Seattle’s sad legacy of over-the-top blue laws might contribute to resistance to this effort. Leading with the indisputable economic benefits might be the best approach: Seattle needs more sales and B&O tax-generated revenues to fund services we demand, like parks, libraries, and cops & firefighters. Equally important, instead of inhibiting nightlife, Seattle should take full advantage of the rich cultural resources this city has been famous for (namely the performing arts and its resident, thirsty hipsters) and give folks more options for public, communal recreation.
My last word on this is that we’re lucky to have such an engaged, politically savvy group of bar/club owners to guide policy makers on this (esp. The Red Door's Pete Hanning and The 5 Point Cafe's David Meinert). They’re putting in a lot of time and energy to provide the political cover our electeds need to persuade the WA Liquor Control Board to change existing regulations. It’s easy to kvetch about how hard it is to make a buck but the SNMA has a plan that all bar/club/restaurant owners stand to gain from.
Wednesday, March 3, 2010
Art & Politics
At last Friday's Urban Beer Garden, our landlord, Suzie Burke, brought her beer-loving, home-brewing, off-duty buddies from SPD's North Precinct to enjoy some pints.
In case you missed my last post, we’re now on Twitter (@fremontbrewing) so you can follow new developments in recipe experimentation, upcoming events, and plain old daily life around here.
At this Thursday’s (March 4th) Urban Beer Garden, we’re hosting a big event for Seattle Politicos, a Facebook group I’m involved in. It’s the kick-off event for this year’s campaign season and a good opportunity for new candidates running for state office to meet Seattle’s political cogniscenti (and check-books); for incumbents to shore up support among their base; and for political hacks to play their favorite sport. I mention this because everyone’s welcome as usual but space will be tight – not the best UBG night to bring your PEPS group. Fortunately for those who wearied of my frequent soap-boxing last year, I don’t have a dog in this season’s race so I won’t be blogging as much about politics unless encouraged.
We are now participants in Fremont’s First Friday Art Walk, starting this Friday! We’ll be showcasing Dan Stuckey’s bike screen-prints (the ones that have been up all along, coincidentally). Dan designed our gorgeous logo. He was our next-door neighbor for years before he abandoned us for California because his wife got a sweet job developing gear for Fox Racing. I tell ya, this guy’s gonna be famous someday so you might as well start accumulating his signed, limited-run prints while we’re selling them for a dirt-cheap twenty bucks.
Thursday, February 25, 2010
Tweet tweet
Kicking and screaming, we've submitted to our fans' demands and we are now “Twitterific”! (Is it just me or does that just sound so babyish?) Follow @fremontbrewing and you’ll get at least one tweet a day about life at ye ol’ brewery. I’m just learning the intricacies of this whole social media thing (thanks to help from my beer- and social media-geek hand-holder, Michael Foley @foleymo) and your patience is appreciated while I work out the kinks. If you’re wondering why I’m following Georgetown University, it’s because I thought I’d found Georgetown Brewing (@gtownbeer) and I don’t know how to un-follow yet.
And speaking of modernization, we're planning a major website redo that will reduce the boring text and feature rotating short videos of our goings-on among other things. Stay tuned...
Also new: we’re on the brink of signing with a distributor so you’ll have many more places at which to enjoy our beer – even some places south of the ship canal!
Our Urban Beer Garden is thriving and we’ve now got 6 beers on tap instead of four. This week: Universale, Interurban IPA, Abominable (our winter dark), Bourbon Abominable (my absolute favorite – Aboninable aged in bourbon barrels for months), Nitro Universale (creamy), and Little Woody (an old favorite, revived: our oaked Universale). That's Aaron prepping a tea-bag thingy of Chinook and Cascade hops for the next Woody.
Thanks to Green Frog Acoustic Tavern in Bellingham for hosting our Brewers Night last night. Matt Lincoln and Aaron had a great time – Aaron mostly at the expense of the red-head wine-drinker.Thursday, January 14, 2010
The new normal
The two new unitanks have been hooked up, rinsed and put to use. Yesterday we brewed a double-batch of Universale and today will be a double of Interurban IPA. By day’s end tomorrow, we’ll have 120 barrels of beer on the floor (“…120 barrels of beer. You take one down…”) in varying states of readiness. Feels good not having to ration product all the time to meet accounts.
If you missed out on sampling our delicious winter Abominable Ale during the holidays, don’t fret. It is still available in growlers and at the Urban Beer Garden so drink up – we’re offering 12 oz. goblets for 3 bucks while supply lasts. And if you want a really, really decadent treat, we’ve got a bit of our bourbon barrel-aged Abominable left on tap this week too. Redolent of whiskey, rich but not cloying, and about 8% alcohol, this is a rare treat (not sold by growler due to limited quantity).
Thursday, December 31, 2009
In with the new!
1. Oak-Aged Abominable Ale: A blend of our winter ale, aged in heavy-toasted French oak barrels and medium-toasted American oak barrels.
2. Universale: the intergalactically, world-famously tasty ale that begat the Empire of Fremont Brewing Co.
3. Interurban IPA: Perfectly balanced -- hoppy but not too hoppy.
4. Abominable Ale: roasty, chocolatey, malt flavors balanced by subtle hoppy spice. Warm up to it. Don't be scared to be Abominable.
Tuesday, December 22, 2009
Double the fun!
We’ve doubled our capacity! Yesterday, Jim Uer of Interior Stainless delivered two brand-new 30-barrel unitanks that he made in his shop in Summerland, BC. We bought our first two used from Georgetown Brewery, also supplied by Interior Stainless. So now we have four identical, gorgeous, stainless steel tanks, all lined up and ready for action. Jim, his wife, and two daughters drove them down on a long flat-bed trailer attached to their family pick-up. These things weigh 2,000 lbs each and took some fancy fork-lifting to get into place. Jim’s a calm, tall craftsman whose primary clientele is small breweries -- which seems to be a lucrative and fun market niche (compared to, say, dairies or bio-deisel or any other industry needing stainless steel tanks).
Why is this major purchase such a big deal? First, some Brewing 101: beer starts by boiling grain, hops, and magic in water to make wort. Once the wort is ready, it’s pumped from the brew house into a unitank where it ferments for a week or so. After the fermentation stage, the beer is transferred to another unitank for finishing: the suspended yeast falls to the bottom, carbon dioxide is added and the beer’s ready to be put into kegs. They’re called “unitanks” because they do everything: ferment, cool, refine, carbonate.
We have a 15-barrel brew house and until now, we could only accommodate two batches of beer at any one time – one batch in the fermenter, one finishing in the other tank. Even if we brewed double batches, we’d still only have two brews (or 60 barrels max) in the pipeline at any one time. With two additional tanks, we can do more experimenting with recipes, produce more one-off specialty beers, and make more mistakes without worrying about having enough beer for our wholesale accounts and retail sales. So this is a major milestone in our evolution. Now we need to get our hands on about 300 more kegs and we can sit tight while the cash comes rolling in – until we shell out the big, big bucks for a canning line.
Reminder: we’re offering the Interurban IPA at cheap, holiday prices through December 31st: $3.00 pints at the Urban Beer Garden, $13.00 growlers (glass and fill), $6.00 growler refills, and two free FBC pint glasses if you buy a keg. Please check our holiday schedule to ensure someone’s here to take your money and check out our swanky new merchandise while you’re at it.
Friday, December 18, 2009
HOLIDAY IPA SPECIAL and NEW MERCHANDISE
Holiday shopping got you stressed? We can help. We’ve got a whole new shipment of merchandise including hoodies, women’s, men’s and kid-sized long & short-sleeve T-shirts in a dizzying (but not overwhelming) array of colors and styles. Many items feature an image of one of our fermenters on the front, launching our “artsy” line of brewery apparel. We also have baseball caps embroidered with our logo. And then of course, there’s always BEER which makes an ideal gift and sure takes the shopping edge off! Scroll down for pricing or go to the “Schwag” section of our website for photos of selected items modeled by real beer drinkers (and taken by iPhone – classy!).
And speaking of beer, sidle on down to the Urban Beer Garden for SPECIAL HOLIDAY PRICES on our new Interurban IPA! Pints: $3.00, new growlers: $13, growler refills: $6. Or buy a keg of IPA for that Boxing Day party and get two free commemorative pint glasses! And, just a reminder, the UBG is open Thursday, Friday, and now Saturday evenings from 4:00 to 8:30-ish. We’re open for retail Monday through Friday during regular working hours and now Saturdays from noon until last call. The IPA special will last through this month but if I were you, I’d take advantage of our very limited quantity of bourbon barrel-aged Abominable Winter Ale – truly extraordinary (if you’re a whisky fan).
PRICING:
Hoodies: $35
Unisex and Women’s long-sleeve T-shirts: $20
Kid-sized long-sleeve T-shirts: $15
Unisex and Women’s short-sleeve T-shirts: $15
Baseball caps: $20
Growlers (excluding IPA which is cheaper): glass + fill $15, refills $8Thursday, December 10, 2009
Bourbon-Beer and IPA
In case you’re wondering what to give those folks in your life who “have it all” (I don’t know anybody like that but I hear they exist), I wanted to let you know that we’ve got a huge new shipment of clothes for sale. Long and short-sleeve, men’s and cute-cut women’s, kids’ long sleeve shirts, hoodies, and soon baseball caps when Destee-Nation Shirt Co., our producer, gets them to us today or tomorrow. In addition to our logo, we have a new graphic of one of our big fermenters on the front of some of our items for the artsy-inclined on your holiday list.
Last night we threw a party (see photo) for our investors to thank them for making possible what was only last year a mere twinkle in Matt’s eye. We’re completely equity-financed (until some bank does what TARP intended and start LENDING MONEY with all that cash taxpayers fronted them) and a long time ago I said that I would extend a special thanks to them.
THANK YOU SO MUCH (in no meaningful order), Kemp, Matt, Eric, Shawn, Rob, Jerry, Michael, David, Colter, Ryan, Walt, and your spouses/SO’s for your generosity!!! You saw our vision and had faith in our ability to realize it. I believe the folks who drink our beer around town and enjoy the scene at the Urban Beer Garden appreciate your support as well. Cheers to you!
This morning I sampled some of our bourbon barrel-aged Abominable Ale Winter Warmer. Wow. Dark beer heavily infused with whisky -- yum. That's a picture of Matt Lincoln tapping a barrel for samples. Also, in case you haven't heard, we're serving (and selling) our Interurban IPA, FINALLY! As you know, I'm not a hop person but even I like this stuff. It's hoppy enough to be an IPA but you don't need a chainsaw to get through a glass. Check it out at the Urban Beer Garden this week (and buy a shirt while you're at it).
Tuesday, December 1, 2009
CO2 -- bad, Organic hops -- good!
An Urban Beer Garden regular recently admonished me for not blogging since Oct. 29 – my, how time flies!* But during my silence, a lot of interesting stuff has been going on around here. First, I’m working with Ross Freeman who is the Sustainability Director for Stevens Pass to finally calculate our carbon footprint using the Seattle Climate Partnership calculator. Our hope is to calculate our footprint per pint of beer produced and then, over the next few months, make serious efforts to reduce that footprint so that we can eventually get to a zero carbon footprint -- a lofty goal but there’s nothing like a challenge to motivate!
Part of reducing our footprint will entail funneling our CO2 into greenhouses that we’re in the exploratory phase of building on our roof. We’ll grow hops horizontally and probably lots of edible greens. I’ve long been distressed that the fermentation process of beer produces a bunch of CO2 that drifts into the atmosphere and changes the climate – bad, bad, bad. Adding insult to injury, we actually buy a big tank of CO2 and inject it into the beer at the last stage – expensive! The ideal solution would be to purchase a CO2 recapture system that stores our yeast-produced CO2 in a pressurized tank and converts it into a form we need in the finishing process. Big, commercial breweries do this because it’s cost-effective and they can afford the big bucks these systems cost (plus, they get carbon credits). But a system to fit our scale of operation would cost about $700,000 which is way, way, way out of our range. (If there are any rogue engineers who’d like to design us a system for less, get in touch!)
So the next best thing would be carbon sequestration -- in this case, putting that CO2 to good use by growing plants. Remember kids: plants breathe in CO2 and produce oxygen and food.
Another exciting thing is that yesterday the owners of Carpenter Ranches in Yakima paid us a visit to discuss the possibility of establishing a long-term relationship to purchase their organic hops (in this photo from left to right: FBC owner Matt Lincecum, Carpenter Ranches owner Craig Carpenter, his son, Colt, his brother, Brad, Ron Britt, Entomologist -- pest control czar, and our Head Brewer, Matt Lincoln). The Carpenter family is the oldest hop-growing family in Washington. Seven generations have been growing hops on their land since 1868. They supply several big beer producers with conventionally-grown Cascade, Columbus, Simca and other hop varieties but they’ve been devoting increasing acerage to grow hops organically. They already have several certified organic acres of land and several more in transition. But growing anything organically is more risky and costly – requiring high-maintenance integrated pest management methods (primarily developing fungus-resistant strains and using aphid and mite predators), higher labor costs, higher-tech watering systems etc. So the Carpenter family approached us to see if we’d like to become regular customers.
You might think there’d be enough organically-oriented breweries to provide a fairly steady revenue stream but, as I learned, a beer only has to have 95% organic ingredients to be certified organic and hops only contisitute about 3% of the total ingredient load. Therefore, if the grain’s organic, they don’t have to fuss with organic hops. Given the volatility of the hop market as a whole and organic hops in particular, many beer producers are reluctant to build recipes around an ingredient they can’t be sure they can get every year. And without a stable customer base, hop growers are reluctant to invest in the higher costs of organic production. But the Carpenter family is one of a handful of hop growers who are starting a non-profit organic hop association in order to share the resources needed to develop a diverse line-up of pest-resistant organic hop varieties – spreading the risk and increasing supply. Again, the beauty of the Collective!
More on all of this later. BTW, check us out at the Winter Beer Fest at Hales this weekend and we're providing the beer for a Seattle Climate Partnership event tomorrow, hosted by Unico. And we're also providing the beer for Councilmember-elect Mike O'Brien's campaign debt-relief part on monday, Dec. 6, ditto for Mayor-elect Mike McGinn on December 14th. google these events and drink up!
* By way of excuse, first there was the last push of the campaign (Richard won by almost 80% and received more votes than any Seattle candidate ever, including mayoral and unopposed candidates.). Then, on the Monday following the election, I reported for jury duty and was, despite my best efforts to get rejected, empanelled on a jury for a civil case that was to last about 3 weeks (Matt was not pleased). I served 2 days (fascinating!) but when I went to the doctor to deal with a cough I’d had for 2 weeks and the fever and muscle aches that I’d been experiencing for a couple days, I was diagnosed with swine flu and dismissed to convalesce (after likely infecting everyone in the jury box). Then there was Thanksgiving break, etc.
Thursday, October 29, 2009
Last Call!
Thursday, October 22, 2009
Community
Our Urban Beer Garden continues to draw a fun, eclectic crowd.* My favorite offering tonight is the Gilded Marmot Belgian Golden Ale, superbly crafted by Matt Lincoln. It’s light (in taste and color, not alcohol) yet complex and refreshingly un-hoppy (but then, I’m one of those IPA-hating philistines). Don’t take my word for it, c’mon down!
Despite the craziness of the campaign trail (Election Day’s Nov. 3 – don’t forget to vote!), I finally managed to add content to the “community” section of our sustainability page and I added another: Community Involvement. It’s important to remind ourselves that one of the things that gives us so much satisfaction is being part of a thriving community, meeting new people, making connections, becoming part of the fabric of the social life of Fremont and beyond. Easy for me to say since I don’t actually make our beer and thus derive satisfaction only from drinking it.
But really, when Matt considered the perils of opening a small business amid a recession, one of the things that drove him into beer-making in Fremont was the desire to contribute something of value to the Greater Good. Whether or not beer, however sustainably-produced, is the right something is admittedly a matter of debate (insert long digression on the dangers of alcohol abuse). But providing a place to get together with friends, meet new people, cruise for dates, or just sit alone in the company of others is important. (Cafes serve this purpose too but -- and maybe I'm just going to the wrong ones -- nowadays it's sort of creepy how everyone's hidden behind their laptops.) Because places where one can re-create oneself and connect with others sustain community and provide refuge from the alienation and anonymity of these hyper-speedy, teched-out, economically-precarious, weird times. End of sermon.
Cheers, Sara
*Last Friday, a local PEPS group rendez-voused here – not to scare the child-averse among you. The typical flow of folks is as follows: 4-5:30, parents returning from picking up their kids from school, thirsty Bikram Yoga studs, and various drinkers convinced it’s beer o’clock somewhere (like Montana maybe). From 5-6:30 it’s the after-work crowd, from Fremont’s many large (i.e. Adobe, Getty Images) and small businesses (i.e. Bjarko/Serra Architects). These folks come to meet up with friends or have a bite before their main gig of the night. Then from 7-8:00ish it’s people like me who consider going out for a beer the big event of the night.
Friday, October 2, 2009
Beer of the month!
Universale is the Beer of the Month at Fremont’s Red Door, starting tonight! Not only is this great promo for Fremont Brewing, patrons get to drink our beer for cheap: $3.75 a pint or $13.50 for a pitcher.
Our Universale Pale and the Organic Berry Pale Ale (“Mystere de la Passion”) received top rankings at the Fremont Oktoberfest a couple weeks ago. Both were rated 4 out of 5 on the special iPhone app created for the event. No beer got 5 out of 5, making me question the ratings criteria. But whatever. Let’s just say the discriminating sophisticates who went to Oktoberfest thought we were pretty good.
Meanwhile, back at the brewery, the Urban Beer Garden is going strong. The Red Door’s old swanky furniture provides intimate little niches in an otherwise pretty industrial space. I brought in more toys to entertain the little ones accompanying the pick-up-from-daycare crowd so that’s good. On tap today: Nitro Portage Bay Porter (new), All Salmon IPA (new), Little Woody Oak-Aged Pale, and Universale. Reminder: the Urban Beer Garden will be closed next Thursday, Oct. 8 for a previously scheduled event (see below) but will re-open on Friday, Oct. 9.
Monday, September 14, 2009
Drinking Liberally
If you haven’t had a chance to check out our Urban Beer Garden, I encourage you to do so. It's on Thursday and Friday, 4-8:00 pm.* Matt and his crew serve three or four beers, including Universale, Nitro Universale and a couple small-batch mystery beers they invent just for fun – last Friday featured Firelight IPA and Matt’s Creamy Steamy Porter. Patrons get to enjoy the fruit of our brewers' creative genius and we get the benefit of the community’s feedback for future recipe refinement. Pints are four or five bucks and seven buys you an FBC pint glass and a fill.
For most people, the attraction of the UBG is simply to have a place to hang out with friends on Thursday and Friday afternoons from 4-8:00 – to unwind after work or get loose before the weekend’s prime-time events. Since beginning three weeks ago, the news has spread among locals and folks who work in and around Fremont that it’s a relaxed, unpretentious (yet hip in its own way) scene where you can meet up with other friends, have a bite, or just hang with our crew.
We have one long family-style table made from wide-plank fir bleacher board and several swanky red leather circular booths and funky art glass tables inherited from the old Red Door that we set up for the occasion. We have menus from several local restaurants from which you can order delivery or take-out (if you’re not sated by the pretzels Aaron so generously shares). Kids of all ages are welcome – there’s chalk, a sturdy spring ridey-thing and other stuff to entertain them (with your supervision, of course).
Last Friday, there was a steady stream of people sampling the crazy brews, rendez-vousing with buddies, and enjoying local grub. Many stopped by just to pick up a growler and ended up staying until close. It’s that cool. Try it!
*Please note: on Thursday, October 8 the Fremont Brewing Company will host a party for Councilmember Richard Conlin to raise money for his reelection campaign (which I’m managing). So the Urban Beer Garden will resume the next day, on Friday, Oct. 9.
But please consider attending this shindig for Richard! It’s an open event aimed at people who aren’t your typical political junkies but who appreciate Richard’s work on behalf of neighborhoods, the environment, sustainable local food, skateboarding, the music scene, transit (pretty much the gamut of good causes) – or want to know more about what he’s done for them lately and what he plans to do in his next term if reelected. Basically, we’re expanding our base by appealing to beer lovers. In fact, YOU are very likely my target audience so come on down, drink some beer, eat some food (I’m looking for donations in this department), meet your councilmember, and get to know more about your city.
The facts: October 8, 6-9:00 pm. $25 suggested donation. RSVPs would be nice: sara@richardconlin.com.
Monday, September 7, 2009
Four-Oh!
Wednesday, August 26, 2009
On-Site Urban Beer Garden opens THURSDAY AUGUST 27!
To kick off the official end of summer celebration season, the Fremont Brewing Company is opening the Urban Beer Garden this Thursday. The UBG will be inside the brewery, very low-key/industrial in atmosphere (we turned some kegs over and put some old bleacher boards together for a table) and will be serving Universale and one-of-a-kind beers as they come to maturity. Hours are from 4pm-8pm Thursdays and Fridays until the weather turns cold, wet and rainy. PLEASE NOTE: Hop Fest is this Friday and we all have to be there, so the beer garden will not run this coming Friday but will resume the following week on September 3rd and 4th.
On Tap for Thursday, August 27 at the Urban Beer Garden:
Universale Pale
Rye P.A. - this is what happens when you think about beer too much. We blended organic pilsner malt and pale malt, added some crystal malt, some crystal rye and a wee touch of Belgian aromatic malt and then dropped a bomb of Amarillo and other hops in the boil and stepped back after we dryhopped with Cascade and German Saaz. How does it taste? We want to know, too. Come explore this bold beer, on tap.
NitroUniversale - it had to be done. We added a nitro tap and put the Universale on for a little fun - creamy pale anyone? Mmmmm.
Coming Up: porters, more IPAs (oaked), blonde ales, Belgian wits, and more.
Come on down to the Fremont Urban Beer Garden this Thursday from 4pm-8pm and enjoy the creative side of beer. Also, bring yer cash because we do not have the credit card swiper running yet.
Thanks,
Matt Lincecum, Founder, Owner, Brewer
Tuesday, August 11, 2009
Universale comes home!
The big news is that although we’ve been on tap for about 3 weeks at (by now) over 25 watering holes, we’re finally doing a media event at the LATONA PUB next MONDAY, AUGUST 17 to celebrate our “opening.” Matt will be there to talk about Universale Pale and our experience launching a small, sustainable business during a severe economic downturn.
Why there? Why now? Because Matt has lived in Green Lake off and on during most of his time in Seattle, including the last nine years in our current home, and is thus a dedicated Latona patron. Because the Latona is famous for serving high-quality craft beer and nurturing the region’s microbrewery scene. Because the Latona was the first place to tell Matt they’d put his beer on tap if he ever got this thing off the ground. That covers the “there.” As for the “now,” because the promised tap opened up. Because it could have been sooner but I needed some time to get a news advisory out in hope of attracting media attention. Because the Latona turns 22 years old at midnight on the 17th. Because there’s no time like the present.
To witness the symbolic tapping of Universale at the Latona Pub, BE THERE BY 7:00 PM and stick around until midnight to sing “Happy Birthday” to one of the city’s best.
Acting on a tip from a volunteer, Matt talked his way into being one of three beers on tap at the Seattle Boat Show last weekend. They hadn’t planned on 3 but upon tasting Universale, they threw us on and ran through an unexpectedly high number of kegs. That exposure led to several requests for kegs o’ Universale at upcoming events and parties.
By the way, they’re draining our kegs fast at Leny’s Tavern (2219 N 56th St), another fine Green Lake bar (or Wallingford, depending on which Chamber of Commerce you’re talking to).
If you vote, remember to mail in your ballot by 8:00 pm on August 18th! I’m voting YES on Referendum 1.
Monday, August 3, 2009
Taps and Bags
I should’ve known that my pledge to blog every Monday would result in failure. My New Year’s resolution every year is to floss and drink more water and I usually bail on that by early February. Sorry if I let you down last week but I’m really trying.
So, major progress on the retail front! Matt has secured about 25 accounts at bars/taverns/restaurants around town, mostly in the north end. Find a source near you here.
If you were to stroll along 34th and turn north onto Woodland Park Ave, N., you’d instantly notice the striking blue (not navy, sky or royal blue but handsome “Honorable Blue”) building with a sleek, stainless steel-lined doorway on your left. The first thing you’d see upon entering is a handsome, antique (1936) wooden cooler. Matt bought that cooler at ReStore and, unbeknownst to him at the time, it was already connected to our family. Its previous home was Pies and Pints on 65th near Roosevelt (serving meat pies and cold beverages), which was owned by Vince Gallapega until he died suddenly in 2007. Vince was my very first boyfriend and my very first kiss (March 16, 1979, Arden Junior High, Sacramento, CA). He was a charismatic lover of food and beer and showcasing this old treasure is a perfect homage to his memory.
That cooler will contain growlers and (future) six-packs as soon as Mad Mike has finished refurbishing it once he has fully recovered from his crash returning from the motorcycle gathering in Hollister, CA last month.
By now you’ve received your mail-in ballot if you’re a registered voter. My guy, Richard Conlin, is not on the ballot because he has only one opponent so you won’t get a chance to vote for him until the general election on November 3rd. While I have a lot of strong opinions about the candidates on the ballot for the August 18th primary, I’ll spare you my thoughts on all but one very crucial ballot measure, Referendum 1. This is the Green Bag Fee and I urge you to VOTE YES. Because this is a beer blog and I already take considerable advantage of this soap-box for issues unrelated directly to our product (like domestic and civic politics), I direct you to my Facebook note to learn more about why.
Tuesday, July 21, 2009
Out there
Your opportunities to enjoy Universale increase by the day! It’s now available at locales as close as the Fremont Dock, kitty-corner to FBC (don’t knock the food – I can personally recommend the refreshingly un-mayonnaisey Cesar salad) and as far-flung as The Roanoke on Mercer Island. In between are the Pacific Inn Pub, The Dray, The Park Pub, Naked City, The Local Vine and soon Duck Island Ale House, the Latona Pub and where ever else Matt can charm his way into during his rounds tomorrow. See the Find Our Beer section of the site for links and more current updates.
The Phinney Neighborhood Association Summer Beer Tasting on Saturday was a lot of fun! The PNA and its “beer committee” (as fundraising gigs go, I’d say that’s got to be one of the funner ones!) put on a stellar event – great diversity of breweries, festive yet not yahoo scene, and tasty, alcohol-mitigating snacks. Too bad we didn’t win any awards. Thanks for the invite, Chardell!
It's weird to shift into the actual selling of beer. Every new account is a celebration and it was thrilling to deposit a thousand bucks today. Is this what writers experience when they finally see their novel on the bookstore shelf (that's me!)? For me personally, it's about our private life -- Matt's ambition, my hope, his talent, my fears – resolving itself in the public realm, that's the weird part. It's been like a season of Domestic Boot Camp, with early episodes including lines from me like: What do you mean you want to quit law? Um, who's going to pay for this? If I wanted to go into small business, I wouldn't have wasted my time being poor in academia and public service. I'm more into wine. I'd rather do something Meaningful.
Well, I've found meaning in this journey and Matt has followed his passion and this is our little IPO. This must be what it feels like to be in a bar where people know your name.
Cheers!