Thursday, May 13, 2010

Fresh Fills!

Seattle Beer Week is here!!! It’s scary thinking of all that great beer, all those fun events, and all those calories. We’re participating in several events over the next 2 weeks; tonight we’ll be serving at the Park Pub’s New Brewers Night and at West Seattle’s Beverage Place Cask Fest (serving a dry-hopped cask IPA with blood orange zest). Check SBW's calendar for more info.

Tomorrow, Friday, the 3 Seattle Whole Foods stores will launch their brand-new “Fresh Fills” growler offering with our beer!!! It was a bit of a scramble filling 72 growlers of IPA and 48 growlers each of Universale and Solstice during the ramp up for SBW but, hey, we’re scrappy and highly motivated (that's Matt filling in the pic above)! It’s been fun working with WF Corporate on this project and we look forward to more in the future.

To be honest, we had a fleeting concern that we’d lose business if people can buy our growlers at WF. But let’s face it, it’s a pain to get here during our business or UBG hours and the customer service isn’t always exemplary. So we figured the kind of person stopping by for a growler in the middle of the day (i.e. a determined, yet slacker, fan) is not the same kind of person who’s picking up some of our beer while shopping for delicious, healthy groceries at WF (basically, everyone else). Like I said, fleeting.

I look at this partnership with WF as a great opportunity to spread the goodness – and also, it might be the closest I get to being famous, with Matt’s and my photo on the displays ("end-caps") all over town (promo shot, above).

Hey, don’t forget we’re on Twitter: @fremontbrewing ! And you might have noticed the video snippets I’ve added to the homepage – fancy!