Friday, February 6, 2009

What Recession?

Hello. This is Matt's wife, Sara, blogging today (he's busy). Like you, I've been reading the blow-by-blow of the brewery construction: electricians, plumbers, trenches, drains, and next week - concrete pouring! Not that this isn't fascinating, but I thought you might be interested in something else. Hey, did you hear the economy shed almost 600,000 jobs in January. Good thing I didn't have one to lose. And by the way, don't you think the word "shedding" has a rather positive connotation, as in "shedding pounds"? Maybe they're trying to soften the blow; whatever happened to the old stand-by "lost"? 
Just kidding. I know this isn't supposed to be about politics-it's about BEER and a sweet new brewery. But as a political junkie, I can tie anything to politics, broadly speaking, and the Fremont Brewing Company in particular provides lots of fodder for someone like me. So if you'll indulge me a minute, I'll give you some good news of political relevance-about beer:

1. Beer is recession proof, according to people who get to speak on NPR. It's not that Fremont's beer will convert Miller drinkers, but folks feeling the pinch will choose a frothy pint of Fremont's UniversAle over a $40 bottle of wine for a dinner gathering.
2. Once FBC ramps up, we will be hiring people, contributing to the economic upswing (that is sure to occur before I cave in and cash out all my nose-diving assets).
3. And speaking of assets, Fremont is a great place to park some cash if you're looking for something to invest in, since you're not going to buy that investment condo any time soon. You'll think it's cool to tell folks you sent your kids to college on beer money.
4. Fremont is going to contribute to less global warming than it could because of all the carbon-neutral processes and local, organic ingredient sourcing that Matt has put in place (see This makes for less guilty consumption.
5. In hard times, or any times, community-hanging out with friends, meeting new people, being part of something beyond your daily grind-makes life more fun. And nothing created community better that a local microbrewery. Fremont Brewing wants to lubricate Seattle's social life. In the end, all you need is love...and good, local beer.

I'll stop now. Don't worry, next time you'll get the construction updates you came here for-that is, if Matt isn't overwhelmed by requests for more of yours truly (see picture here because there are no pics of me yet on this blog. Hmm....).

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